Visual Arts is one of the most effective tools for preserving the cultural values, customs, traditions and history of a group of people. Through paintings, pottery, sculpture, textile design, beadwork and other incredible art forms, teachers and learners can easily document the stories of their various communities for future generations. One important thing to note is that preserving culture is not necessarily a one-time act – it is a continuous process.
Thus, students pursuing Visual Arts have a greater responsibility for passing on traditions to future generations through their work of art. The artworks they produce today serve as a reference point for the next generations. In my country, Ghana, artists and Visual Arts students believe that kente weaving, Adinkra symbols and wood carvings are not just creative expressions; they are deep cultural chronicles.
The study of Visual Arts is not just drawing pictures or designing patterns – it is a key element of human expression and economic development. Unfortunately, many schools in Ghana, underestimate Visual Arts. Some teachers and parents view the programme as less competitive compared to General Science or Business. This misconception has deterred many exceptional students from studying Visual Arts. For me, the study of Visual Arts is not just an ordinary programme but a stronger pathway to a fulfilling and impactful life.
Culture is the way of life of a group of people. It is undeniably the soul of every nation, and the Visual Arts is the most powerful programme that has the capacity to keep the culture of a people alive. It is generally accepted that every country has traditions, symbols and stories that define and shape its identity. Through carvings, paintings, pottery, textile design and other artistic works, the Visual Arts stores these treasures for future generations. Thus, when students pursue this enviable programme (Visual Arts), they become cultural ambassadors. They learn to visually narrate the stories of their communities through their creative works.
Turning Passion into Pay: The Economic Benefit of Visual Arts
In many advanced countries like the USA, China, France and Germany, the creative arts sector generates millions of dollars annually, employing architects, photographers, graphic designers and product illustrators. Ghanaian learners stand a chance of benefiting from the prospects associated with this programme. Students can advertise their artworks on social media platforms like Instagram and Etsy, which can help them monetise their creativity.
An equally important benefit of the study of Visual Arts is that the programme boosts the mental health of students. For example, a student who finds it difficult to confide in others about their problems might direct their emotions into drawing or painting. The process of crafting patterns is a silent but strong medium of communication. This act can be healing, making the Visual Arts an integral part of emotional education.
Why Schools Must Promote Visual Arts
Considering its benefits, schools must prioritise the study of the Visual Arts. It must have the same recognition as other programmes such as General Arts, Science and Business. Students must get equal access to quality teachers and learning materials that will further hone their skills. Parents should also be educated about the opportunities in Visual Arts so that they support the goals and aspirations of their wards.
Pursuing Visual Arts is a worthwhile endeavour that benefits learners both in the short term and the long term. It is imperative for the nation to embrace and promote Visual Arts education by inspiring learners to exhibit their potential.
