Highlife in its various shades was on show at the Seasea Club in Barcelona, Spain as the ‘Highlife to the World (H2TW) – The Black Star Experience 2027 campaign to boost Ghana’s celebrated musical style globally was officially launched on August 2, 2026.
At the event to lead the launch were H.E. Kurlsoume Sinare Baffoe, Ghana’s Ambassador to the Kingdom of Spain, and the Executive Secretary of the Creative Arts Agency, Gideon Aryeequaye. Some other dignitaries from the Ghanaian cultural front were also present.
The H2TW campaign will embrace workshops, masterclasses and concerts in selected cities across Africa, Asia, Europe and the Americas, as part of activities marking Ghana’s 70th Independence Anniversary.
The Creative Arts Agency boss said at the launch that the H2TW campaign was a well thought- out project to put talented Ghanaian creatives on international platforms, with the main aim of promoting and preserving Highlife for future generations.
Performers at the Barcelona launch included Bessa Simons, Jupitar, Obrafour, Stonebwoy and the Lucky Star Band, with opening sets by DJ Logs, DJ Demo, DJ King Solo, and Nigerian guest DJ Enny.
Rex Omar, Presidential Aide and Coordinator of the Black Star Experience; H.E. Meredith Naakai Lamptey, Ghana’s Permanent Delegate to UNESCO in Paris; and H.E. Kurlsoume Sinare Baffoe all promised their support to help see Highlife soar across the world as the nation marks its 70th Independence Anniversary.
Ms. Lara Torres, Events Lead at Seasea Club indicated that her venue was proud to host a brand that has been a wonderful musical gift to the world and that they hoped to host a Highlife-related programme for their audience every year.
H2TW is organized by Showbiz Africa, Musicians Union of Ghana, Black Star Experience, Benayacon, and the Ghana Embassy in Madrid, in collaboration with the Ministry of Tourism, Culture and Creative Arts, Ministry of Foreign Affairs, Creative Arts Agency, Ghana Tourism Authority and the National Folklore Board.
The full roadmap for H2TW 2027 will be unveiled at a Highlife Festival to be hosted by Laboma Beach Resort, in Accra later in the year.
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