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Safare Tissues launched; Delay unveiled as Brand Ambassador

(from left): Mr. Eric Amofa, Managing Director of Seabeige Ghana Limited, Kwami Sefa Kayi, Delay and John Kumah displaying the Seabeige Ghana Limited tissue products

Deloris Frimpong Manso, Brand Ambassador, and John Kumah, Deputy Finance Minister, displaying the Safare Tissues product

Seabeige Ghana Limited has launched its line of tissue brand called Safare Tissues.

The short event to unveil the new tissue brand on the market brought together dignitaries from all walks of life.

Speaking at the launch, Mr. Eric Amofa, who is the Managing Director of Seabeige Ghana Limited, indicated that “our vision is to ensure Safare Tissue becomes a household name, easy to find and the number one choice for all tissue related needs for every home in Ghana.”

At the launch, renowned media personality and a businesswoman, Deloris Frimpong Manso, was unveiled as the Ambassador of the product, which is wholly produced in Ghana and Ghanaian owned.

Delay, who was very positive about the latest introduction, said she agreed to join Seabeige Ghana Limited as Ambassador for Safare Tissues, because she wanted to chart a new path and believed a wholly Ghanaian owned company produces the product here in Ghana.

She said: “Safare is born to succeed, and I’m very happy to be part of this success story. I cannot wait to say in the future that I can relax and say they started with me, and they will stay with me. All I know is that I don’t touch something which will fail. That’s not it; there can’t be failure and Delay in the same place.

(from left): Mr. Eric Amofa, Managing Director of Seabeige Ghana Limited, Kwami Sefa Kayi, Delay and John Kumah

“If there is one thing I can say, it is the fact that I’ve the Midas Touch, and everything I touch it turns to gold. I can give you endless examples; the Delay show is fifteen years old, and it feels like a day old. It’s moving from Grace to Grace.”

On his part, a Deputy Finance Minister, John Kumah, indicated that the launch of Safare Tissues was representative of what the government was looking for the country.

He said the government was looking at building an entrepreneurial country where the citizens developed their ideas into businesses which would grow to employ other citizens.

John Kumah used the opportunity to admonish Seabeige Ghana Limited to inculcate better corporate governance practices in its work.

He noted that wholly-owned Ghanaian companies did not stand the test of time after their leaders were no more, and that should not be the case of the Safare Tissue brand.

“There should be better corporate governance institutions in place. I want to encourage Seabeige, if you want us to meet after 50 years when our Chairman General will be an old man, I want to attend your 50th Anniversary with everybody here testifying, because by that time you’ll be a global product.

If you can have that picture, then you begin to set a certain culture right in this business for it to grow beyond us. I want to encourage you, let’s get the Corporate Governance Institutions right from the word go.

It should not be said that right after the original owners passed, the company also passed. This is a major problem of many Ghanaian businesses in our country.

Let’s begin to understand how to grow businesses beyond our lifetime and beyond our first and second generation and when we do that, we will be answering the question of job creation,” he said.

He said Ghanaians can also create the greener pastures here which will prevent Ghanaians from risking their lives to go to Europe for non-existent greener pastures.

About Safare Products

Safare Tissue are a wide range of quality, soft and highly absorbent virgin tissue products made from the finest and yet most hygienic tissue materials. The amazing quality and beautifully packaged SAFARE products represent the new experience in the world of tissues on the Ghanaian market.

Safare products include Toilet Rolls, Paper Towels, Table Napkins, Facial Box Tissue, Pocket Tissue and other related products will be introduced onto the market in 2023.


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