Hubtel opens in Tamale to make digital access more inclusive

Hubtel has doubled up on efforts to the northern part of Ghana to ensure digital inclusion.

As a giant in quick commerce, messaging, and payments platform in the country, Hubtel is spreading its tentacles to the Northern Region, so that every member of the public, irrespective of the corner they found themselves, can benefit from its service.

It was on the same path that the company launched its operations in Cape Coast and Koforidua this year, after hitting a milestone in Takoradi in 2021.

Launching its Tamale project, the Head of Commercial and New Markets, Gershon Akoto, told the media in Tamale this week that the new branch made the Northern Regional capital the company’s 7th operational city.

According to him, the company’s expansion was based on science, as per the statistics, Tamale had a population size of 701,000, and was expected to reach one million in 2026.

Therefore, the introduction of Hubtel would enhance the city’s digital commerce by offering flexible, seamless, and convenient digital transactions through its platform.

The idea was to offer the city occupants the opportunity to find and pay for everyday essentials with ease.

“In addition to offering an all-inclusive platform for customers to find and pay for everyday essentials from nearby vendors and retailers, Hubtel is also providing a seamless retailer-customer engagement, making it easier for both parties to connect,” he added.

Gershon Akoto, in an interview said: “Up until today, Hubtel users in Tamale have been able to send money and SMS. They were also able to pay for services like airtime, internet data, DSTv and GOTv. Today’s launch means they can even do more with the Hubtel App and website. Users can conveniently order for food, groceries and more on the Hubtel and receive it within minutes in the comfort of their homes or offices.

“Today’s float has helped us reach out to new customers and interact with potential partner retailers. Everyone has been very welcoming and we are very confident Hubtel will work with the people of Tamale for a long time to come”, he added.

The Head of E-commerce at Hubtel, Mrs. Elsie Bram, addressed the media about the company’s goal to make digital inclusion accessible to everyone.

“Our vision as a company is to be Africa’s most useful company; building a platform that everyone can find, pay and easily partake in the digital economy”, Mrs. Bram said.

“We want to be useful to both customers and retailers across Africa, and the only way to achieve that is by deliberately and strategically deploying our product and services to every part of Africa, starting from our homeland, Ghana. We recently overhauled our mobile application by redesigning the user experience, and among other useful features, adding a Health and Wellness feature where users have the option to order drugs from Pharmacies nearby. Hubtel wants to be your go-to app for everything you need to make life easier,” she added.

She added that businesses were welcome to use the Hubtel platform to take payments from any mobile money, Visa or MasterCard user, and in addition to that individuals can send money to any mobile money or bank account, order for food, groceries, and more and track to receive them in minutes, buy airtime, data and pay bills on Hubtel.


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