At the recently concluded 33rd Awards ceremony held last Saturday, in Accra, the Chartered
Institute of Marketing, Ghana (CIMG) recognised the contributions of various industry
The CIMG Awards are highly regarded and are used as a standard for marketing performance in corporate Ghana.
The Guest of Honor was the CEO of the Students Loan Trust Fund and the president of the
National Institute of Marketing, Nigeria.
About 30 companies were awarded for their enviable support in the field of marketing in Ghana.
Other notable awards won on the night included; Enterprise Life Insurance Company as the Insurance Company (life) of the Year, with Star Assurance getting the Best General Insurer.
Labadi Beach Hotel won the hospitality facility (hotel) award, Total Petroleum won the Best Petroleum Company, Lakeside Estate got the Best Real Estate Company and Lapaz Community Hospital clinched the Best Private Health Facility.
Enterprise Trustees won Corporate Pensions Trust of the Year; the Best Media Organisation went to Multimedia Group, while Rural Bank of the Year went to Atwima Kwanwoma.
Vodafone was adjudged the Telecom Company of the Year and Passion Air won the Best Domestic Airline of the Year.
Addressing the gathering, under the theme “The Creative Marketing and Innovation in a Volatile Global Economy,” the National President of CIMG, Daniel Kasser
Tee stated that business leaders must work to rationalise their operations in the light of the current global economic suffering caused by the Russia-Ukraine war, in order to be able to preserve the interest of investors, employees and clients.
“As employers do this, we also expect employees to be very moderate in their demands. Employee associations and labour unions should also explore ways by which they can promote the interest of the employers in such challenging times,” he added.
Dr Tee explained that a clear understanding of the current economic condition and sincere negotiations between employers and employees would help to bring transparency to bear and make it possible for every public sector worker to see the profitability of their institutions.