“Even in the Artiste of the decade category in Vodafone Ghana Music Awards (VGMA) in 2019, the competition was between Sarkodie and Samini. Hardly did people push for any woman in that category” Lady Scratch, an Artiste who is now in media wondered why the females struggle to sustain relevance in Creative Arts.
Known officially as Belinda Yaa Kyeiwa Asomani, Lady Scratch is asking scads of questions as to why the industry does not favour the females to live to their highest potential. “Is it that the industry is male biased or there is a way to reward the males than the females in the industry?” Lady Scratch wondered further.
Speaking to The Chronicle, Lady Scratch mentioned that, she is sure if Eno Barony was a male,she would have done better than she is doing now.
Using her days in music and her current work in the media, Lady Scratch added that; “I got a better understanding of the media and how it works when I started working as the Producer of programmes that promote music.
For instance, with ‘Yenko fie’ and ‘Adwuma pa mbre’ on Connect FM where I work, there are conscious efforts to push music of the females.”
“So it will be unfair to say that the media does not support the females but the issue is why are they unable to sustain relevance for long” Lady Scratch quizzed.
She further wondered why “no female Artiste has been able to stay relevant in the industry like Sarkodie?”
“There is an urgent need for the industry to convene on this issue because there will come a time Ghana will struggle to get any female to compete on the international stage.
I think the media, industry players and the females in the industry at large should as a matter of urgency brainstorm on this” Lady Scratch ended.
