Famous rapper, M.anifest has shared a different view on the expected “unity” among musicians and creatives.
Rather than promoting unity as the solution to the industry’s challenges, the rapper believes the focus should be on collaboration, professionalism, ethical conduct and adherence to industry standards.
In a post shared on X on Thursday, M.anifest expressed his views in a strongly worded statement.
He wrote; “We DON’T need unity in our music/creative scene. Unity is a MYTH and a banner often waved by selfish people when they want everyone to rally behind them. What we need is cooperation, a modicum of ethical behaviour, quality control, ball knowledge, as well as the application of best practices creatively and in business.”
His remarks have since sparked widespread discussion across social media, with many interpreting them as a direct challenge to the long-held belief that greater unity among Ghanaian artistes is the key to unlocking the industry’s full potential.
For years, calls for unity have become a common refrain within Ghana’s entertainment space, particularly during periods of rivalry, disagreements over awards, competition for streaming dominance, concert support and international recognition. Industry stakeholders have often urged artistes to support one another in a bid to strengthen Ghana’s position on the global music stage.
M.anifest’s comments come amid renewed conversations about relationships and alliances within the music industry following the public reconciliation between Shatta Wale and Sarkodie.
