Mrs. Theresa Ayoade, the CEO of Charterhouse, has stated that the awards scheme has become a platform that throws spotlight on the Ghana music industry.
The CEO of the organisers of the Vodafone Ghana Music Awards (VGMA) says the awards has become the light on the music industry for both local and international audiences.
In an interview on JoyNews, Theresa Ayoade explained that through the show, Charterhouse has been able to create a platform for musicians where musicians both old and new can take advantage and sell their art.
“It has really thrown a spotlight on the industry. The show has become a window through which you can look into and see what Ghana is doing in its creative space and music industry; we are talking about creating a platform for our music to be promoted internationally,” Mrs. Ayoade mentioned.
Mrs Ayoade added that she believes that VGMA has succeeded in celebrating and projecting musicians and their works as well as increasing their image and profile in the public space.
Talking about the genesis of the awards scheme she said her Nigerian husband got the idea when he saw two Ghanaian Artiste arguing over who is the most popular at the backstage of Agoro, another TV production he came up with.
Being a sales expert with the Multimedia Group at the time as well as a creative lover, the CEO said she hopped onto the idea and that led to the creation of the country’s most reputable music award event.
