MTN Group adjudged first in Africa brand for doing good business

MTN Group has been named by Brand Africa as the number one African brand that is doing good for people, society and the environment, in a new category of its annual awards inspired by businesses shifting from profit to purpose.

Brand Africa also named MTN as the most admired African brand recalled spontaneously.

Ralph Mupita, MTN Group President and Chief Executive Officer who welcomed the Award expressed his joy and stated that MTN is greatly encouraged to receive the accolade, which recognises their work to deliver on their strategic priority to create shared value with ESG at the core.

According to him, it motivates them to keep focused on providing leading digital solutions for Africa’s progress and to ensure that everyone enjoys the benefits of a modern connected life.

The new award category acknowledges MTN’s contributions towards empowering people, supporting sustainable societal development and preserving the environment.

He stated that through their broad range of initiatives and alliances, MTN Group demonstrates dedication to making a positive difference in the lives of Africans.

He noted that understanding that commitment needs to translate into action, their advances in that regard in 2022 include ensuring greater digital inclusion by extending broadband (including rural) coverage to almost 88% of the population in their markets; contributing approximately R149 billion in economic value-added to society and reducing GHG emissions by around 13.9%^ as part of journey to achieve net zero emissions by 2040.

He noted that, the award would not have been possible without the support of the many stakeholders with whom they engage every day and commended their customers, employees, governments and regulators, and society at large across their 19 markets.

President Mupita acknowledged the role of the Group’s partners in its achievements in connecting the unconnected, uplifting communities and protecting the planet.

In April, Brand Finance assigned MTN the highest ‘sustainability perceptions value’ of all companies in its ‘South Africa 100 2023’ survey in which the Group retained the rank as South Africa’s most valuable brand.

The MTN Group which was launched in 1994 is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to their customers.

The MTN are inspired by their belief that everyone deserves the benefits of a modern connected life and listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Their strategy is Ambition 2025: Leading digital solutions for Africa’s progress.


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