Lasmid reveals strategy behind ‘Friday Night’ hit song

Lasmid who currently has the biggest song in Ghana has revealed how he had the monster hit with ‘Friday Night’ single.

Officially known as Lasmid Owusu Nathaniel, the season 8 winner of the MTN hitmaker said he has recorded many songs that will be released with time.

Lasmid who credits Actor Kojo Nkansah Lilwin as an instrumental figure behind the groundbreaking of the ‘Friday Night’ song said his manager visited the Kumawood Actor with him and the reason for the visit was clear; “My manager told Kojo Nkansah Lilwin that we have more songs and want your honest feedback on them” Lasmid said.

“My Manager told Lilwin to give us good remarks about the song or a bad comment on them. After listening to the songs, he chose the ‘Friday Night’ song as his favourite and suggested that we video the listening session with him. So I performed the song whilst we were sitting down listening to the song and his reaction to the song made it go viral. Before the release of the song, people were already anticipating it” Lasmid shared his hit strategy.

Lasmid who has songs with Kofi Kinaata, Kuame Eugene and others is signed to Kaywa’s Highly Spiritual Music Label.

He has further revealed that growing up was quite tough for him as he had to struggle and go through a lot of challenges to get to where he is now. “Basically I take inspiration from everything happening around me provided it makes sense especially the streets because that’s where I grew up,” he said.

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