Former Ghana Football Association (GFA) President Kwesi Nyantakyi has called for a more structured and transparent approach to sponsorship and revenue distribution in the Ghana Premier League.
In a lengthy Facebook post titled “Principles for Sponsorship of Professional Football in Ghana,” Nyantakyi examined the history of sponsorship in the domestic league and argued that corporate support remains crucial to the survival and development of clubs.
“Meaningful sponsorship support is not merely desirable; it is essential to the survival, competitiveness and long-term development of the clubs and the league,” Nyantakyi wrote.
His post comes after the GFA announced that each of the 18 Premier League clubs will receive GH₵1 million ahead of the 2026/27 season.
Nyantakyi cited the US$15 million Glo sponsorship between 2008 and 2013, alongside a US$2.1 million SuperSport deal, as an example of a sponsorship model that provided substantial support to clubs and the wider football structure.
He noted that each club received US$120,000 from Glo and US$40,000 from SuperSport, while 10 percent of the Glo sponsorship was allocated to officiating costs.
“This model demonstrated that sponsorship revenues could be used not only to provide direct financial assistance to clubs but also to sustain the broader institutional ecosystem required to operate a professional league,” he wrote.
Nyantakyi also argued that future sponsorship revenues should balance solidarity, sporting merit and commercial value, rather than relying solely on equal distribution.
“Solidarity and merit are complementary principles. The two principles are not mutually exclusive,” he wrote.
He called for a “transparent and predictable framework” for distributing central commercial revenues, saying such a system could protect smaller clubs while rewarding sporting performance and commercial contribution.
Credit: ghanasoccernet
