Ghanaian highlife maestro, Kwabena Kwabena, has voiced his reservations about the feasibility of the Play Ghana initiative, expressing skepticism regarding its practicality in light of what he perceives as financial challenges within the music industry.
At the press conference, the Creative Arts Agency explained that the initiative was aimed at getting the general public and other stakeholders, including DJs, to play more Ghanaian music on the airwaves and at events.
Known for his soulful melodies and insightful perspectives, Kwabena Kwabena has raised pertinent concerns about the initiative’s viability, emphasizing that financial considerations may ultimately dictate the success or failure of the program.
Money rules the game. If there is no money, the game will be dull. For me, the Play Ghana initiative is not feasible because it all boils down to financial constraints,” the artist stated, offering a straightforward perspective on the challenges faced by the industry.
Kwabena Kwabena’s comments underscore the challenges faced by artists and stakeholders within the industry in the absence of robust financial support and infrastructure, emphasizing the need for constructive measures to propel the initiative forward.
The reality is glaring, it seems not feasible, it should not just be a loose talk without constructive measures in place to push the initiative 80% airplay. it is a numbers game and the investors need to reach a viable consensus to drive the appeal of the Play Ghana initiative and garner substantial interest among stakeholders”
Kwabena Kwabena suggested that collaborative efforts among stakeholders, including artists, policymakers, DJs, and industry players, are essential to developing sustainable solutions that effectively address the challenge.
In a related development, Rapper Kwaw Kese believes that the Ghanaian music industry is in a mess following the launch of the #PlayGhana initiative.
Kwaw Kese in a post on X, formerly Twitter, found it appalling that Ghanaians have to ‘beg’ other Ghanaians to play music from their own country.
This, he noted, shows the system aimed at pushing music in the country to new heights is in ruins.
“Ghanaians begging Ghanaians to play Ghana music in 2023. System super fucked,” he wrote.
Credit: pulse.com.gh & myjoyonline.com
