Jaden Smith is setting his boundaries. The musician and Christian Louboutin men’s creative director, 27, had a strong reaction to a journalist’s question after she mentioned Kanye West and his brand Yeezy during an interview at Druski’s screening of Coulda Been Love season 2 on Wednesday, Feb. 11.
In an Instagram video shared by Complex, journalist Jillian Hardeman-Webb brought up the rapper through his association with footwear designer Steven Smith, who worked with West on Yeezy for eight years before he was fired in 2024.
Hardeman-Webb started off her question by saying, “I see that you’re working with Steven Smith, who designed Yeezy footwear with Ye.” After a brief pause, Hardeman-Webb continued, “What are y’all cooking up?”
At the mention of West, Jaden — who had been looking down prior — glanced up and walked away. Hardeman-Webb, who’d directed her microphone to Jaden’s face, watched him continue down the carpet, then turned to the camera and said, “I guess we’ll never find out.”
The video has since gone viral with thousands of comments about the question as well as how both handled the situation.
PEOPLE reached out to a rep for Jaden but has not heard back.
The viral moment comes almost one month after West publicly addressed his history of making antisemitic remarks. The disgraced businessman apologized in an open letter titled “To Those I’ve Hurt,” which appeared as a full-page advertisement (paid for by his Yeezy brand) in the Monday, Jan. 26, edition of The Wall Street Journal.
In the letter, West claimed bipolar disorder caused his erratic behavior and turn to antisemitism. The latter is what prompted sportswear company Adidas to end its partnership with Yeezy in 2022 after West threatened to go “death con 3 On JEWISH PEOPLE.”
“I regret and am deeply mortified by my actions in that state, and am committed to accountability, treatment, and meaningful change. It does not excuse what I did, though. I am not a Nazi or an antisemite. I love Jewish people,” he wrote.
Credit: yahoonews
