Rapper Medikal, known for his hit song, ‘Omo Ada,’ has addressed what he calls pressure exerted by certain groups and individuals to churn out hit songs and outdo one another.
Speaking to his fellow musicians and industry stakeholders over what he describes as pressure in the industry, the Rapper said this has led to a dangerous obsession with achieving commercial success at any cost.
In a tweet to his followers on X formerly Twitter, Medikal tweeted; “Ghana music is slowly losing its touch and sauce due to loads of pressure exerted by certain group of people. The focus of fun and entertainment is gradually being swayed from entertainment to a target/goal. N/B Music Nobi competition.”
Traditionally, music has been a medium of self-expression, storytelling, and a mirror reflecting society’s joys and struggles.
Now, it seems that the pressures to “make it big” have overshadowed these essential aspects.
Artistes including Medikal are feeling compelled to conform to formulaic patterns that are deemed more marketable, which often results in songs that lack the unique flavors and authenticity that have defined Ghanaian music for generations.
According to him, the “sauce” which has always been an integral part of Ghanaian music is slowly being diluted under the weight of expectations.
This follows the constant criticisms that have shrouded the industry following the recent success of Nigerian stars including Davido, Burna Boy, Wizkid and Asake, who have all held historic concerts abroad.
