Coca-Cola has launched its FIFA World Cup 2026 campaign in Ghana, unveiling a series of fan engagement activities, watch parties and entertainment events aimed at bringing the excitement of the global football tournament closer to consumers.
The campaign, dubbed “Feel It All,” was officially launched at Ghud Park, at the Accra Mall, during Ghana’s opening World Cup match against Panama, drawing football fans, media practitioners, influencers and business partners.
The launch marked the beginning of a nationwide activation programme that will see Coca-Cola host watch parties and interactive fan experiences throughout Ghana’s participation in the tournament.
Speaking at the event, Director of Franchise Operations for Equatorial Africa at Coca-Cola, Mr. Mensah Seneadza, said football remains a powerful force that unites people across Ghana.
“In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup, and we are proud to give our consumers an opportunity to feel it all,” he said.
According to him, the campaign reflects Coca-Cola’s longstanding commitment to Ghana, where the company has maintained a presence for nearly 70 years.
As part of the initiative, Coca-Cola will activate all three of Ghana’s group-stage matches through watch party experiences designed to bring supporters together to celebrate the tournament.
A major attraction of the campaign will be Ghana’s group-stage encounter with England, during which Coca-Cola plans to introduce the globally acclaimed “José vs Mourinho” experience.
The entertainment concept uses advanced technology to create real-time debates featuring different versions of renowned football manager José Mourinho, offering fans a unique blend of football discussion and digital entertainment.
Throughout the tournament, football enthusiasts will also have access to the Coca-Cola Experience Zone at Ghud Park, where they can watch matches live, participate in interactive activities and win prizes.
To round off the campaign, Coca-Cola has announced plans to stage a concert alongside the FIFA World Cup 2026 final on July 19, bringing together football and music in what organisers describe as a grand celebration of the tournament.
Managing Director of the West African Countries Business Unit of Equatorial Coca-Cola Bottling Company (ECCBC), Mr. Felix Gomis, described Ghana as one of the company’s key markets in the region.
“Ghana remains one of our most strategic markets in the region, and the passion we are seeing from fans during this campaign reflects how deeply football is ingrained in everyday life across the country,” he said.
The campaign is being implemented by The Coca-Cola Bottling Company of Ghana (TCCBCG), the authorised Coca-Cola bottling partner in the country and a subsidiary of Equatorial Coca-Cola Bottling Company.
Coca-Cola said the initiative forms part of its longstanding partnership with FIFA and its commitment to creating memorable experiences for football fans across Ghana.
