Okyeame Kwame has expressed concerns over the seeming neglect of the hiplife tag by the current crop of rappers.
According to the ‘Woso’ hitmaker, a lot of young rappers in Ghana would rather want to associate with hip hop or Asakaa (Ghanaian drill) now than call themselves hiplife artistes because it is difficult to find the genre name on digital music stores.
“A younger generation will give up on tradition when it fails them. Reference ‘killing the game’ if they call their music hiplife, how will it fit on Spotify and other streaming sites? People choose their business heroes based on financial and social impact; how many heroes did hiplife create? Nuances,” he intimated.
Okyeame Kwame was then asked what was not done right. In his answer he wrote: “We didn’t build a digital platform to sell our art. We didn’t collectively turn our gifts into a multibillion business. We didn’t create a culture that was inviting enough to attract the young artiste. We didn’t invest much younger acts. We didn’t invest in research and development. We left these to chance.”
Asked if he meant hiplife had failed, he answered in the affirmative.
“Yes please! We failed to find a spot on the streaming sites. The sites do not have hiplife as a genre but has Hiphop and afro beats so why would a young person who wishes to publish his music globally call it hiplife?” he indicated.
He therefore negated the supposition that concerts meant to celebrate hiplife (like his annual hiplife concerts) may not be necessary in recent times.
“The goal is to evoke nostalgia and also maintain the heritage of Ghana’s music genre #HIPLIFE and make sure it is not forgotten in the annals of history.
The beautiful #asakaa music is #hiplife (Hiphop + Highlife). The term hiplife has just not been used for it,” he explained.
On why the Recording Academy of the Grammy Awards chose to mention Ghanaian drill instead of its parent genre hiplife, Okyeame Kwame noted that the awards scheme operates on business basis.
“The Grammy award is not consequential here. It is an American award; they choose what will benefit their agenda financially. Do you think they involve some Ghanaian genres because they love Ghana or because they want to be relevant in Ghana? It is business not charity,” he stated.
