Sanlam and Allianz, two prominent Insurance firms, have entered into a partnership under the brand name SanlamAllianz, with the hope to change the insurance landscape of Ghana.
This partnership has, therefore, become Africa’s largest non-banking financial Services Company to offer products that would attract a reasonable number of the 75 percent of uninsured members of the public.
Launching the partnership in Accra, last Friday, it was announced that Ghana is among the first 27 countries to officially unveil the SanlamAllianz brand.
Under this joint venture, there are SanlamAllianz Life Insurance Ghana Ltd and SanlamAllianzGeneral Insurance Ghana Ltd leading the charge.
Ben-Ahmed serves as CEO/MD of SanlamAllianz Life Insurance Ghana, while Mabel Nana Nyarkoa Porbley is CEO/MD of SanlamAllianz General Insurance Ghana.
With recent regulatory approvals, these companies are now operating under the SanlamAllianz brand. This strategic development aims to utilize global and pan-African expertise to foster growth in Africa’s promising economies, offering innovative financial services that enhance financial confidence and security for future generations.
Heinie Werth, CEO of SanlamAllianz, said the launch of the SanlamAllianz brand in Ghana is a significant milestone, reaffirming our commitment to the Ghanaian market and our strategy of creating leading businesses in key economies.
He added that it supports their goal of expanding access to financial services.
According to Werth, the joint venture will leverage the combined strengths of Sanlam and Allianz to expand distribution, share knowledge and enhance partnerships in telecommunications and bancassurance, for the benefit of our customers.
Mabel Nana Nyarkoa Porbley, CEO/MD of SanlamAllianz General Insurance Ghana, expressed enthusiasm for the new venture, indicating that the launch of SanlamAllianz General Insurance Ghana is set to revolutionize the Ghanaian insurance market, offering unparalleled innovation, convenience and service through the expertise of our two renowned brands.
Dr. Isaac Baidoo, Board Chair of SanlamAllianz Life Insurance Ghana, highlighted the joint venture’s significance, particularly representing a shared vision and commitment to excellence.
The Chair noted that SanlamAllianz is poised to deliver innovative insurance solutions and superior service, enhancing value for our clients and stakeholders.
Tawiah Ben-Ahmed emphasised the importance of the launch by saying, “This collaboration between a global leader and an African champion symbolises our dedication to excellence, integrity and innovation.
“We aim to provide outstanding insurance services, drawing on the robust capabilities of the SanlamAllianz Group.”
Ben-Ahmed gave the public assurance that SanlamAllianz is committed to delivering exceptional service and fostering financial confidence to their clients, adding “We are optimistic about our future and dedicated to serving all our stakeholders effectively.”
He added that the introduction of SanlamAllianz in Ghana marks a pivotal moment, promising a new era of innovation and progress in the insurance sector.
