Oseikrom Dawuro, a social newspaper which seeks to throw light on social events in the Ashanti Region, has been launched with a call on the newspaper industry to be technology savvy to stay relevant in the industry.
The printing industry has also been urged to have a strong presence on social media, else risk losing patrons.
Speaking at the maiden Kumasi Small and Medium Enterprise (SME) Clinic 2022, where Oseikrom Dawuro, which would be published on a monthly basis, was launched, Mr. Alex Osei Owusu, Chief Executive Officer (CEO) of the newspaper, which is an offshoot of Oseikrom Media, argues that the Ghanaian media landscape was saturated with politics, which had led to a rise in political stakes in the country, hence the formation of Oseikrom Dawuro.
Osei Owusu indicated that politics has somewhat divides the country, and so Oseikrom Dawuro decides to pay attention to social events such as festivals and funerals which unitd communities.
He disclosed that the Kumasi-based media outlet would concentrate on social events, entertainment and sports, citing festivals, funerals, and birthday celebrations among others as a prime example. He, therefore, urged residents of the Ashanti Region to patronise the Oseikrom Dawuro newspaper.
On global change in business trends, Osei Owusu stated that the world was changing, and this change was being felt in the business arena as well.
This change, he added, had led to the formation of Business Corporation, where business operators collaborate to create a market and benefit on mutual grounds.
On his part, Mr. Joseph Boakye Darkwah urged business owners to pay attention to book-keeping, since it was a challenge for so many business operators.
According to him, proper book-keeping would assist business owners on how to pay their taxes to determine their profits.
