Popular Musician Mzbel has collaborated with Icetee Records to formally unveil and sign their latest artiste, Kweku Shai, through a traditional oath-taking ceremony involving schnapps and eggs.
The culturally inspired event saw Mzbel and executives from the record label adorned in traditional Ga attire, taking an oath to honour the terms of the contract. The use of schnapps and eggs, significant symbols in Ghanaian customs, added a traditional weight to the agreement.
Speaking on the importance of the ritual, Mzbel underscored the value of trust and loyalty within the music industry qualities she believes are diminishing in modern times.
We are swearing an oath so the gods bear witness that we will all fulfil our part of the agreement. The money we invest should be matched with the same energy, creativity, and dedication in order to build the brand, she stated
Mzbel has previously expressed her frustrations with artistes she supported, only to be abandoned once they gained visibility.
The traditional oath, she noted, serves as a strategic safeguard to reinforce mutual accountability and seriousness from both parties.
Following the ceremonial rite, the formal contract was signed, officially marking the beginning of Kweku Shai’s journey with Icetee Records.
