MTN Ghana has embarked on a sensitisation programme on economic empowerment for members of the Ahodwo Zone Ghana National Tailors and Dressmakers Association.
The members were taken through Financial Management, Book and Record Keeping, Customer Care and Budgeting to enable them expand their businesses.
The programme formed part of activities marking this year’s 21-Days Y’ello Care campaign.
Mr. Simon Amoh, Senior Manager, Sales and Marketing at the Northern Business Sector, said at the programme that the Y’ello Care campaign was an annual event organised by MTN staff towards helping solve economic problems and challenges in society, especially within their catchment areas of operation.
According to him, the programme was geared towards putting artisans and other people together to educate them on Accounting Services, Electronic Marketing, Financial Management, keeping Records and Customer Care to ensure that, they do not operate their businesses at a loss, render services to their customers and also protect the customers.
He reminded them that their customers were the ambassadors of their brand, hence, the need to prioritise their interests when rendering services for them.
He noted that the customer was paramount in the sustenance and development of every business activity, be it private or public.
Mr. John Ahyiah, a Facilitator at the programme, reminded the artisans to have a plan and goals for their businesses, and cultivate the attitude of reviewing their plans as to whether they had achieved the set goals, which, he said, would go a long way to sustain their businesses.
He urged the participants to ensure that they had daily, weekly, monthly or annual budgeting to help them control their finances, to guide them not to over-spend more than the profit margin, thus spending within their budgets.
