The Melcom Group of Companies has rebranded its logo to provide variety of products and services to expand and extend its services for the convenience of every Ghanaian.
The colors of the new logo is made up of blue, red and white to replace the old red oval wrapping of the calligraphically written Melcom to the universal location sign .
The Blue colour represents the company as being trustworthy, reliable and calm, the Red is bold strong and energetic, whilst the White stands for sophisticated, pure and pristine.
Its ambitions are not just to bring the world to Ghana, but to be a global player one day as the location pin suggests, which a universal symbol of location.
The company’s new identity, now focused on expanding product range across its categories, will blend the traditional with the modern to offer consumers world-class services at their doorstep.
Speaking at the launch of the new brand identity in Accra on Thursday, the Groups Director, Mr Sadwhani, said Customers’ expectations have evolved in recent years.
He emphasised that in order to satisfy the shifting expectations of its clients, the business must adapt and concentrate on increasing the bar in the delivery of its services.
“The company would invest in technology and leverage on its economy of scale to improve its original cedi saver, while offering loyal customers the best value for money.” he added.
He explained that the company had also engaged the service of Best in Class Global experts to deliver customer friendly shops and enhance better customer experience.
“Retailing is detailing and it involves identifying the right item, acquiring it at the right price, distributing it to the right places in the right quantities at the right time, marketing it and successfully scanning it,” he added.
According to the Director of communications of Melcom, Godwin Avenorgbo, the product is redefined and rejuvenated across all categories from Food to Non-food to “Immaculately blending the traditional with the modern and to offer you the best in class products better than before.
“Bringing to you not just innovative packaged foods but introducing ready to eat, more QSR outlets and newer brands to suit the tastes of our customers,” he said.
To him, Melcom is in the business of not just retailing but to delight the customer across all segments of the society.
Also, its purpose as a Corporate Citizen is to give back to the society which till now has patronised us over the last 3 decades and more.
Mr. Avenorgbo explained that “Our purpose is to bring the WORLD to Ghana through our varied products and services and elevate the lives of our customers from what it is.”
