Tamale-based musician Fancy Gadam has revealed that it took him four years of preparation to be the first artiste to fill the Tamale Sports Stadium in 2016.
Speaking in an interview on Joy Prime’s Prime Morning show, the musician narrated that even though he is from the North, it was difficult to break through the five northern regions due to language barrier.
So, he needed to change the narrative and break the barrier through vigorous preparations since his dialect varied from the others until he finally did it.
Responding to the question of how he solely filled the stadium, he said, “I started this music journey, not today. Before I was able to fill the Tamale sports stadium, it took me 4 years to be able to even break through my comfort zone because you know, the North is very big.
We have five northern regions now, and these various places do not speak my dialect. They speak different languages. Speaking ‘Dagbani’ and being able to break through these places took me 4 years,” he recounted.
Upon the release of his first album in 2010, Fancy Gadam said he assessed himself to identify how he could win the hearts of all people in the North, although he was vastly accepted in his region, Northern region.
He made it a priority to be first recognised by his people, believing that it could be a better way to penetrate the Ghanaian music market across the whole country.
He recounted how his first show in the Upper West Regional Capital, Wa, flopped with only seventeen attendees, despite his popularity in Tamale.
Credit: myjoyonline.com
