Artist manager and entertainment pundit, Nana Poku Ashes has emphasized that one of the key reasons Ghanaian artists struggle to make significant progress and achieve international recognition is their reluctance to invest in their craft.
Contributing to recent online conversations comparing Ghanaian artists to their Nigerian counterparts, highlighting the crucial difference between them as the level of investment and effort, Ashes said Ghanaian artists have the potential to excel but often fall short because they are hesitant to go the extra mile and invest in their art identifying the fear of investment as a significant obstacle preventing these artists from exploring bigger opportunities.
Ashes acknowledged that healthy competition exists in the music industry but emphasized the importance of not feeling limited by external pressures. He stressed the need for artists to continuously empower themselves, strive for self-improvement, and enhance their craft.
“Competition is an inherent aspect of the music industry, and people will judge you based on your work. Merely claiming to be the best rapper isn’t enough because there will always be differing opinions, sparking competition. Therefore, it’s crucial to self-empower, enhance your skills, foster collaborations, enter other music markets, and promote your work”
“However, Ghanaian artists tend to shy away from investing in themselves. Nigerians wholeheartedly invest in their craft and personal growth, and they see substantial returns on their investments.”
He expressed the belief that Ghanaian artists have the potential to achieve similar success but often resist the idea when presented with growth opportunities. Many of them become complacent and are hindered by the fear of the unknown.
Credit: pulse.com.gh
