The Deputy Minister of Tourism, Arts and Culture, Mark Okraku-Mantey has stated that one of the reasons some corporate bodies shy away from sponsoring entertainment brands is post-event controversies.
According to him, there are companies who do not want to associate themselves with such controversies.
“My advice to the media is that they are part of the problem, sometimes. I know of some sponsors who wouldn’t want come on board because after sponsoring events controversies will come up.
And aftermath is a big deal to the event organiser as well the sponsor. How people perceive the event will end up affecting the sponsor or the brand and so sometimes they just want to disassociate to avoid some of those controversies,” he said.
Making the point as a Guest Speaker during Joy FM’s Showbiz Roundtable, Mark said the duties of both parties must be respected.
Credit: myjoyonline.com
