The Chartered Institute of Marketing has launched the 34th CIMG Annual National Marketing Performance Awards in Accra.
The awards ceremony is held to create awareness about the relevance of marketing for the success of businesses, promote higher professional marketing standards and excellence among practitioners, and to also recognise organisations for showing resilience for the year under review.
Addressing the media at the launch, the National President, Dr. Kasser Tee, said the Awards signified his outfit’s commitment to recognising and promoting outstanding marketing performance in the country.
“Marketing is an ever-evolving discipline that plays a vital role in driving economic growth, promoting brands, and connecting businesses with their customers,” he continued.
In today’s dynamic and highly competitive business landscape, Dr. Tee indicated that marketers faced numerous challenges, from rapidly advancing technology to shifting consumer behaviours, and macro environmental challenges.
It is for this reason that he found it necessary to honour and celebrated those who had excelled in this challenging environment.
“By recognising exceptional individuals, and organisations, we aim to encourage innovation, creativity, and ethical practices in the marketing profession,” he added.
The Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, on his part, disclosed that the Awards usually went through a very rigorous process before the winners were selected.
“The judges and assessors for the year’s event invest time and effort to ensure these Awards represent Ghana’s best and finest,” Mr. Osae asserted.
According to him, the basic considerations that run through the evaluation process included marketing effectiveness, brand visibility, corporate social responsibility, and financial performance.
He concluded by wishing all eligible businesses and individuals the very best, as they complete and send their entries.
