The Council of the Chartered Institute of Marketing, Ghana (CIMG) has released the results of the second CIMG Professional Marketing Qualifications (PMQ) examinations which was organised in June this year.
Addressing the media at a news conference, the National President of CIMG, Kasser Tee, stated that for the second CIMG PMQ exams, two centres presented candidates which were the Ghana School of Marketing and the University of Professional Studies, Accra.
“Altogether, the two centres enrolled over 300 students, from which 289 candidates registered for the June 2022 examinations. These 289 candidates were examined in fifteen subjects, across Pathways 1, 2, 3, 5 and 6,” he reiterated.
Mr. Tee expressed excitement in the general performance as he congratulated all candidates who sat for the June 2022 exams, saying that out of the 15 courses, a high pass rate was achieved in thirteen of the subjects, and a low pass rate in the other two.
He underscored the fact that the poor performances were at the foundation stage, where students largely had no work experiences.
This result, according to him, was an improvement from the December 2021 exams, where the average pass rate for these same two subjects was 16%.
According to Mr. Kasser Tee, 91 students sat for the maiden exams in December 2021 but today that number has increased to 289. This, he said, is testament to the fact that the domestication of professional marketing qualifications is working.
“It is a bold statement that the Ghanaian market believes in the brand and we shall continue to work at ensuring that the CIMG PMQ remains the topmost and most admired professional marketing qualification.”
He noted that to produce highly proficient marketers, their standards and expectations from the ASCs must be under serious and constant scrutiny as part of their periodic audit and assessment of the centres.
He again assured that his outfit is continuously engaging all centres to collectively agree on ways to fine-tune the mode of delivery and the calibre of Tutors selected for these programmes.
The Chief Examiner, Dr. Francis Mensah Sasraku, stated that professional programmes are meant to equip learners with hands-on practical skills to enable them effectively function in any situation, from the tactical levels to the strategic levels, depending on the level of study attained by one.
Background
These subjects include:
Pathway 1; Fundamentals of Marketing, Buyer Behavior, Business Law & Ethics
Pathway 2; Digital Marketing Techniques, Decision Making Techniques, Management In Practice
Pathway 3; Marketing Research and Insights, Brands Management, Sales and Sales Management, Digital Optimization and Strategy
Pathway 5; Strategic Marketing Management, Integrated Marketing Communications, Strategic Marketing in Practice, Advanced Digital Marketing
Pathway 6; Public Sector Marketing
