Breast Care International (BCI) has launched the 2025 edition of Ghana’s largest Breast Cancer Awareness event – the BCI Ghana Walk for the Cure.
The Walk slated for Saturday, October 4, 2025, under the theme: “A Cure Worth Fighting For” is expected to draw over 30,000 participants across Ghana and beyond.
The event would as well mark a significant rebranding of BCI, after more than 23 years of tireless dedication to women’s health in Ghana, across Africa and globally.
The new brand identity is to reflect BCI’s continued growth, bold vision and reinvigorated commitment to leading the charge against breast cancer.
“This is more than just an event, it’s a movement, it’s a family, it’s hope in motion”, Dr. Mrs. Beatrice Wiafe Addai, Founder and President, BCI said.
She indicated that the walk is organised annually to raise awareness, to break silence, reduce stigma surrounding breast cancer, to celebrate survivorship, encourage early detection and prompt action as well as its ’s treatment.
Dr. Mrs.Wiafe Addai, who doubles as the Chief Executive Officer of the Peace and Love Hospitals, stressed that it is not enough to say that early detection saves life, noting that one can find something in the breast and decide to stay home, and stressed that early detection must be followed with prompt action to seek treatment.
She noted that sharing one’s plight with someone is a step that brings “hope, strength and healing” to 1000s of women and families across Ghana and beyond.
The Founder indicated that cancer was a global problem, which accounts for 13 percent of all death worldwide and equates to more than seven million people every year, which is more than the number of people dying from HIV/AIDS, tuberculosis and malaria combined.
She cautioned that fighting breast cancer should not be seen as just a personal battle for any woman, but a societal, developmental and economic one, which requires collective effort.
Addressing the myth and misconception of women dying from mastectomy (the surgical removal of one or both breast, partially or completely), Dr. Mrs. Wiafe Addai indicated that early detection facilitates breast-conservation surgery to preserve the breast.
She stressed that breast cancer was still stigmatised in this part of the world due to lack of awareness, counselling immediately after diagnosis, hence the founding of BCI in 2002 to improve diagnosis and treatment, increase survivor rate as well as the establishment of a database.
Touching on the rebranding on BCI’s logo, the Founder noted that it was for every survivor, family and partner who believes in the course and that the rebranding “is for a stronger and more vibrant” face, one that speaks to the future of innovation and hope”.
Dr. Mrs. Wiafe Addai announced the installation of the first ever CoreView device (prototype) globally at Peace and Love Hospital for breast cancer diagnosis, which will be operational very soon.
She noted that bios, which takes months, will now take ten minutes to get the diagnosis.
Prof. Christian Agyare, Provost, College of Health Sciences at the Kwame Nkrumah University of Science and Technology (KNUST) expressed his excitement and appreciation to the collaboration over the installation of the CoreView device.
The Provost indicated that BCI has been conducting outreach programmes for women, especially in the deprived areas, creating awareness, educating and screening the public for breast cancer, a killer disease that has a much less attitude to destroy lives of women in their prime.
Prof. Agyare also indicated that the rebranding is a refreshed brand identity that reflects BCI’s “growth, vision and renewed” energy to lead the fight against breast cancer in Ghana and across the continent.
He noted that the annual ‘Walk for Cure’ has become a symbolic rally point uniting survivors, opinion leaders, government and families, among others, in a shared vision to defeat breast cancer.
From Oswald P. Freiku, Kumasi
