Dr. Hassan Ayariga, the flagbearer of the All People’s Congress (APC), has indicated in his policy statement for the creative arts that he will create platforms to groom up and coming artistes, if he wins the December 7, 2024 election.
In his policy ideas which cover areas of artiste education, innovation and investment, he indicates that his “APC will build platform for artistes and producers to mentor upcoming talent, help them refine their skills and understand the industry and create platforms in each region to mentor upcoming musicians from infancy to adulthood.”
He continues that they “shall create an online radio platform for the upcoming artiste to sing/rap through the phone and microphone.”
According to Dr. Hassan Ayariga, improving the music industry in Ghana requires a multi-faceted approach involving artistes, industry professionals, government, and other stakeholders, a reason for putting together the policy ideas for the arts.
Below are 10 key strategies that APC government intends to adopt to help boost the growth and global recognition of Ghana’s music industry:
(1) APC will build modern studios and infrastructure to support the industry and Invest in Music
Education and Talent Development
- Music Schools and Workshops
The APC Government will establish new modern musical schools, workshops, and training programs that focus on the technical, creative, and business aspects of music.
- Mentorship Programmes
APC will build platform for artistes and producers to mentor upcoming talent, help them refine their skills and understand the industry and create platforms in each region to mentor upcoming musicians from infancy to adulthood. We shall create an online radio platform for the upcoming artiste to sing/rap through the phone and microphone.
(2) APC will create market opportunities for musicians to Leverage Digital Platforms
- Create market opportunities for musicians.
The APC will encourage and support Ghanaian artistes to take advantage of global streaming platforms like Spotify, Apple Music, and YouTube to expand their reach beyond the local market.
