Gilbert Aggrey, popularly known as “Abeiku Santana,” has just earned another Master’s degree from the University of Ghana Business School in Marketing Strategy. Santana is a well-known seasoned professional with a wealth of knowledge in various areas of media, public relations, and marketing, including relationship marketing, brand strategy, social marketing, strategic management, and marketing research.
During his studies at the UGBS, Abeiku Santana continued the trajectory of developing a keen interest in the hospitality industry and its dynamic nature. He conducted a research study on service quality and hotel performance post-COVID-19, which has garnered significant attention. His research aimed to explore how service quality affects the performance of hotels in the wake of the COVID-19 pandemic, a pertinent issue in the hospitality industry.
In addition to his Master’s degree in Marketing Strategy from the University of Ghana Business School, Abeiku Santana also holds a Master’s degree in Tourism and Hospitality Management from the University of Cape Coast and a Postgraduate Diploma in Public Administration from GIMPA.
The ace media practitioner, speaking on the sidelines of the graduation, was elated about his latest milestone and expressed gratitude to all who aided in the successful completion of the program.
“I want to first of all thank the Almighty God for His blessing on my life, and secondly, my wife, who guided me through another educational journey, as well as family and friends.
“I am hopeful that this latest educational accolade will help advance my corporate contribution to Ghana as I aim to be one of the top global expert consultants in media, marketing, tourism, and hospitality,” he said.
Credit: pulse.com.gh
