Shatta Wale has announced a significant restructuring of his management team, introducing a refreshed lineup to steer his brand forward.

In a post shared on Facebook, Shatta Wale unveiled a new management structure, with key changes intended to inject fresh energy into the Shatta Movement.

One of the most striking adjustments is the reassignment of Samuel Atuobi Baah, popularly known as Sammy Flex.

Previously serving as Shatta Wale’s manager, Sammy Flex now takes on the role of Media and Public Relations Manager.

The move signals a strategic shift to enhance the artiste’s public image and media engagement, a field where Sammy Flex has built a solid reputation over the years.

The revamped team features new and returning faces taking up specialised roles across different areas of Shatta Wale’s brand operations.

From road management and personal assistance to bookings, merchandising, and music production, each individual has been strategically placed to ensure a more focused and professional approach in handling the artiste’s growing brand.

This restructuring comes at a time when Shatta Wale appears to be rebranding and repositioning himself within the industry.

Bookings and inquiries are now being directed through a dedicated contact line, reinforcing the professional overhaul underway within the Shatta Movement.

Sammy Flex reacts…

Ghanaian media personality Samuel Atuobi Baah, popularly known as Sammy Flex, has spoken after his reassignment as Media and Public Relations Manager in a major restructuring of Shatta Wale’s management team.

Prior to the changes, Sammy Flex was the Artiste Manager for the famed dancehall musician.

In a post published on Sammy Flex TV on Tuesday, July 22, 2025, Sammy made comments about the new development and his new role.

“Ever since I joined the Shatta Movement team, many people who know me know my background as a journalist, PR person and all. So when I was given the managerial position I couldn’t sit down and allow that aspect to be empty. I had to combine forces like Captain Planet,” he said.

He explained that his initial focus as manager was to bring calm to the team and reshape public perceptions of Shatta Wale.

“It is now time to bring in other energies so that I can even do more here,” he added, indicating that the job is too demanding for one person.

“One thing I believe is that the Shatta Movement job is not a one-person job. Those who are closer to it understand it and they know that you can’t do it alone. These people have been there. They are not new people. They have been there playing different roles but now they have been given specific roles to play to make sure the team runs,” Sammy further noted.

Credit: myjoyonline.com