Ghanaian musician William Ansah, known in showbiz as Wan-O, has revealed that he earns up to GH₵30,000 monthly from selling CDs of his own music at the Accra Mall.
Speaking to Doreen Avio and Kwame Dadzie on Daybreak Hitz on Hitz FM, Wan-O said he makes more money from selling physical CDs than he does from streaming platforms.
“In a month I can make about 20,000 to 30,000 cedis from my CD sales,” he said. “I [go to the place] every day.”
According to him, he has sold over one million CDs since he started selling at the Mall ten years ago. He emphasised the importance of strategy and planning in his approach to physical sales.
“I don’t just put singles on it. I create an album, I put a marketing plan together. I treat my act like I am running a label,” Wan-O noted.
Comedian Lekzy DeComic had earlier reignited the conversation about physical music sales in a recent Facebook post. After witnessing unauthorised vendors selling CDs and pen drives loaded with Ghanaian songs in traffic, he questioned why musicians were not doing the same.
“If people are out here selling musicians’ songs on CDs and pen drives and I just saw a few cars actually buying from one guy, then why aren’t musicians themselves selling CDs anymore?” he asked.
Lekzy argued that streaming has not reached every corner of the Ghanaian market and that physical formats such as CDs and pen drives still have a place in the ecosystem.
Credit: myjoyonline.com
