Media personality Kafui Dey has revealed how award-winning musician Black Sherif built a loyal fan base long before becoming one of Ghana’s biggest music stars.
According to Kafui Dey, the musician realised his breakthrough when strangers in Konongo began praising his songs.
Speaking during an interview on Joy Prime TV on Wednesday, 10 June 2026, Kafui Dey recounted a conversation he once had with the reigning TGMA Artiste of the Year about the secret behind his rapid rise in the music industry.
According to the broadcaster, Black Sherif credited much of his early success to a surprisingly simple tool, WhatsApp Status.
Kafui Dey revealed; “I asked him, ‘How did you become so popular? and he said, WhatsApp Status.”
Kafui Dey explained that the musician consistently shared his songs on WhatsApp Status, using the platform to promote his music directly to friends, contacts and anyone who viewed his updates.
Over time, the strategy began to pay off as his music travelled beyond his immediate circle and reached new listeners.
The turning point, according to Kafui Dey, came when Black Sherif realised people he had never met were already familiar with his work.
He said; “He knew things were taking off when he walked through Konongo and complete strangers started telling him, ‘Good music.’”
Using Black Sherif’s story as an example, Kafui Dey emphasised the importance of social media in today’s entertainment landscape.
