Business

Bryt FM, Promasidor celebrate Mothers

Bryt FM, a subsidiary of Joy Daddy Multimedia (JDM), in collaboration with Promasidor Ghana Limited, has celebrated outstanding women for their contributions to their families and communities as the world marks Mother’s Day.

Mother’s Day is marked yearly to celebrate women who have gone the extra mile to impact positively on their families and those around them.

The Koforidua based private radio station gave away hampers made up of products from Promasidor Ghana Limited to some mothers after their children had sent recorded audios to the station.

Management of the station, in its widow’s mite to mark the Day, which fells on yesterday, 10th May, asked listeners to record audios and call into the programme to tell how their mothers had influenced their development.

Some of the listeners who participated in the exercise could not control their tears when they narrated the challenges their mothers had gone through to bring them up to this level of their lives.

One of the participants, who is now a teacher, said, at a point in time, the mother had to take the charred bottom of cooked rice from the school she (mother) works at with the excuse that she was going to give it her dogs.

According to the participant, the mother would then bring the food home, water it and later boil it again and serve them (children) to eat.

The Eastern and Volta Regional Marketing Manager for Promasidor Ghana Limited, Akorli Isaac Akuoku, in an interview with the Eastern File, indicated that his outfit took the initiative to partner Bryt FM to honour the hard work of mothers, despite the outbreak of the Coronavirus pandemic.

He reiterated that efforts of mothers can never be over emphasised considering their contributions to the well-being of their families and the nation at large.

Mr. Akuoku added that women are so special that they require the needed attention and recognition at all times, and, therefore, pledged the continuous support of his outfit to women anytime the need arises.

Some beneficiaries who could not hide their joy expressed gratitude to management of Bryt FM and Promasidor for the gesture, adding it would go a long way to encourage them to do more.

Even though some revealed challenges they faced in helping others, they indicated that would not deter them from doing what was expected of them – to assist others in need.

Meanwhile, Head of Programmes at Joy Daddy Multimedia Bryt, Mr. Enerst Owoahene Acheampong, on his part, reechoed the commitment of the multimedia to celebrate mothers and women in general as part of its cooperate social responsibility.

He disclosed that women are so special that they need to be celebrated for their immense contributions to society since time immemorial.

Promasidor Gh Limited is located in Accra and deals in food production and retailing.

 



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