Compiled By Zambaga Rufai Saminu
THE management of the Coca-Cola Bottling Company of Ghana over the weekend interacted with the media in the Western Region, and stressed on the need for effective working collaboration to support economic and national development.
This was the maiden edition of the programme, which was primarily to introduce the brand to the media, what it stands for, the values it upholds as a global firm, and its operations in the country.
In his welcome address, the Western Regional Treasurer of the Ghana Journalists Association (GJA), Mr. Peter Gbambilla, said although it was the maiden edition of that kind, members of the inky fraternity in the region were grateful to the company for recognising their role as partners in national development
The Western Regional Sales Manager of the company, Mr. Francis Opoku, in his address, said since the company established its presence in Ghana, it has continued to play its role as a development-oriented organisation, taking into consideration the concerns of their customers, and other pertinent development issues.
He said their activities had made the Coca-Cola brand a unique establishment globally, and in Ghana, is one of the best corporate organisations providing quality goods for consumers.
Mr. Phillipe Ayivor, Public Affairs and Communications Director of the company, who took a lengthy time to explain the corporate values of the company, and its general activities to the media, stressed on the importance for effective collaboration.
He said the company had collaborated with other establishments and institutions in the country to provide services to the people, apart from being a profit making organisation.
In terms of sponsorship, he said the company had played significant roles in partnering organisations in the country in that direction.
In the health sector, he said the country had enjoyed enormous support from the operations of the company in the fight against diseases such as malaria.
And politically, he said the organisation would continue to play its role to help Ghana in terms of development, so that the democratic gains made would not be truncated.