Vodafone launches ‘Icons – Divas Edition’

By: Daniel Nonor

Vodafone, the world’s leading telecommunications provider, unveiled a ground-breaking reality show: ‘Icons: – Divas Edition,’ in a quest to discover, groom, and showcase Africa’s first super girl-group.

Females across Ghana, aged between 18-30, will be invited to auditions, and eventually compete for a grand prize that includes a major recording deal, cash, and an exclusive performance at ‘020 Live’, Vodafone Ghana’s annual music spectacular.

‘Icons’ is the first show of its kind to target females and empower them to live their dreams in a heavily male-dominated music scene.

It is often difficult for females in the music industry to breakthrough, because they are not given the focus needed to develop their careers.

“Somewhere in Ghana, there are three special ladies who have always imagined how they would showcase their talent to the world. We will empower them to make their dreams a reality, and help them have careers long after ‘020 Live’,” said Carmen Bruce-Annan, Head of Corporate Communications at Vodafone Ghana.

‘Icons’ also goes further by giving Ghanaians the opportunity to choose the final line-up in Africa’s first super girl group.

“We are customer-obsessed at Vodafone, and constantly aim to put our customers at the heart of everything we do,” said Carmen Bruce-Annan.

“Ghanaians are passionate about music, so we want them to have the final say on who should be a part of Africa’s next big thing.”

Apart from enjoying the musical talent that ‘Icons’ will discover, viewers will enjoy the ups and downs, laughter and tears, the surprises and twists that produce a great reality show.
‘Icons’ brings together a dynamic partnership between Vodafone Ghana, Storm 360, producers of ‘Naija Sings’ and ‘Apprentice Africa,’ and Duke Banson, Chief Executive Officer (CEO) of Paradise Entertainment.

Nkiru Asika, Director at Storm 360, said: “This is going to be the hottest show ever aired on Ghanaian television. As the foremost producer of television reality shows in West Africa, Storm has the expertise and the vision to bring true quality to the screen.”

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