Vodafone Ghana unveils ‘Power to You’ brand commercial

With Daniel Nonor

Vodafone Ghana has unveiled its new brand commercial ‘The Chase’ as part of its brand promise ‘Power to you’ that empowers Vodafone customers to take full advantage of life’s opportunities.

‘The Chase’ shows a girl who gets upset with her boyfriend, who stops at nothing to win her back. All along the way, Vodafone supports his efforts to win her back, through a range of communication solutions, eventually, enabling him to achieve his goal.

Vodafone Ghana, through ‘The Chase’, demonstrates its leading position as a total telecommunications provider, with a wide range of voice, mobile and data products and services that empower customers to achieve their goals.

‘The Chase’ commercial, which premiered at the Danquah Circle, Obetsebi Lamptey Circle and Caprice Intersection, Kokomlemle, is on major television and radio stations, the print media and outdoor lamp posts.

Vodafone Ghana’s brand promise ‘Power to you’ heralded the introduction of ground-breaking initiatives into the Ghanaian market, including the 8Gp promotion that enables customers to talk more for less across networks, and the first daily and weekly bundle packages on BlackBerry.

Recently, Vodafone Ghana launched the ‘ICONS: – Divas Edition’ reality show that empowers females aged between 18 and 30 with musical talents to make their dream a reality.

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