Viasat 1 going for the men

Viasat 1 is on the move to gain more male viewers, following the introduction of two male-targeted programmes this month.

The latest of such programmes is the LIVE interactive weekly sports show “Football 360” hosted by Nutifafa Attah, an ardent sports broadcaster. The hour-long talk show, which airs on Sundays at 9:00 p.m., debates contemporary standout issues from and around the world of football, and sums up the highlights from the games over the weekend.

The guests analyze headline football news, controversies that cropped up during the previous week, and also touch on matches coming up. Covering the best actions from the top leagues around the world, the production value is expected to be high, with plenty of raw footage from the most anticipated football matches.

Beyond football, men have other interests, hence the next big production from Viasat1, called “Boys boys” Boys Boys, is a programme that tickles the approach and way of thinking of men when it comes to issues of their interest.

With his rebirth to television, host Kojo Frempong brings a touch of humour and fun, as he discusses the issues, ranging from fast cars to bachelor pads, cocktails, whisky, bikes, technology…and of course, women!

Boys Boys airs every Thursday at 8:00 p.m. on Viasat 1. The tag line is “No Women Allowed,” but if you are female and want to know more about men…, tune in anyway.”

 

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