By: Kofi Owusu Aduonum
In its bid to sustain the momentum and successes of the hosting of Africa’s maiden World Cup, the South Africa Football Association (SAFA) has purposed to construct a special museum to keep logistics, souvenirs, records, and all that contributed to the success story.
The initiative, according to the Chief Communications Officer of the 2010 World Cup, Rich Mkhondo, will house 20,000 pictures, six hours video footage and souvenirs, among others, form part of the SAFA’s proposal to guard the enviable legacy the tourney bequeathed them.
Speaking on the theme, “The Impact of the 2010 World Cup on the image of Africa,” in the 5th African International Media Summit (AIMS) in Durban, South Africa, over the weekend, Mr. Mkhondo revealed that the 2010 World Cup left South Africa, and the continent as a whole, a huge legacy, which must be jealously guarded, hence, the initiative.
“The World Cup demonstrated to the world that Africans have what it takes to host a world class event, and therefore, a befitting museum is appropriate to keep the tourney’s archives,” said Mkhondo in the opening day of the two-day summit.
He gave classical examples of English clubs like Liverpool and Manchester United, which have records and mementos of the clubs since days of old.
According to him, the establishment of the museum would go a long way to strengthen and sustain the bonded experienced during the Mundial.
Mr. Mkhondo pointed out that the World Cup erased the negative perception the world had about South Africa, and the continent as a whole. Mr. William D. Ezah, GNA special correspondent who stood in for The Chronicle’s Kofi O. Aduonum, in the Durban Media Summit, noted that the 2010 soccer festival strengthened unity among Ghanaians, and buried the differences between the two political parties.
He mentioned that the 2010 World Cup, apart from making Ghana $11 million richer, added value and recognition to the only African country to go past the group stage, as well as other economic gains that traders realised during the competition.