From Issah Alhassan
AN SMS Programme, aimed at offering poultry farmers and poultry dealers a one-stop shop emergency information centre, has been launched in Kumasi.
The programme, introduced by Boris B Ventures and World Limited, is to afford poultry dealers the avenue to share emergency information among each other, anytime there is an outbreak of disease.
Dubbed “The SMS Platform” the scheme is expected to increase information flow and enhance effective business transactions between Boris B and all the different groups engaged in the poultry industry.
It would also enable the dealers to upgrade their knowledge on new methods of farming and the availability of logistics that would go a long way to enhance the poultry business in the country.
The project also forms part of the Agricultural Development and Value Chain Enhancement (ADVANCE), which is a USAID-funded program, and being implemented by a consortium of local and international partners, led by ACDI/VOCA.
The overall goal, according to Mr. Collins Kyei Boafo, Outreach Specialist for ACDI/VOCA, was to contribute to the transformation of Ghana’s agricultural sector (in domestic, regional and international markets), to achieve increased competitiveness in both regional and domestic markets.
Mr. Kyei Boafo noted that the integrated information platform would facilitate the communication of relevant information such as the outbreak of bird flu and its prevention to about 3,000 farmers, and would also include price changes on the market.
Mr. Boris, Chief Executive Officer (CEO) of Boris B Farms and World Ventures, said the initiative was a laudable one which should be embraced by all farmers and poultry dealers to enhance the industry.
He said his company would continue to adopt pragmatic and innovative measures that would boost sales and increase productivity in the poultry industry, which would also ensure self sufficiency.