Opportunity International rebrands

By Fatima Adam

Opportunity International Savings and Loans (OISLs) has been rebranded to Opportunity International”, in line with its vision to create an entrepreneurship based society. The rebranding coincided with the 10th anniversary of the non-banking financial institution.

A round table event was organized over the weekend to unveil the company’s new logo; featured in Orange, Pink and Green.

Speaking at the rebranding ceremony and highlighting on the achievements of OISLs, the Chief Executive Officer, Kwame Owusu-Boateng said “OISLs was borne to serve the active poor in the society”.

He said the rebranding was to ensure his outfit offer quality services to their growing clients, with focus on their vision and eradicating poverty.

Mr. Owusu-Boateng said the success of OISLs over the years has been enormous, noting that, their total deposit of GHc 22.3million in 2010 has shot up to GH75 million in 2014 currently operating in 40 outlets across the nation.

He thanked the Bank of Ghana, clearing banks and insurance companies as he said the OISLs would not have gotten to its current stage without their support.

The Global Chief Executive of Opportunity International, Madam Vicki Escarra said the institution had no doubt helped people break the cycle of poverty, transform lives, strengthen families and communities.

She also added that, their products have over the years been modified to offer entrepreneurs with answers they need in building a better society.

“The team in Ghana is critical to opportunity’s success on the continent. In fact, The New Opportunity has been a tremendous exporter of talent to the rest of the network.

“Ghana employees have transferred to other areas including Human Resources in the Democratic Republic of Congo”, she intoned.

To climax the anniversary, awards were presented to staffs who had worked with the institution for 10 years. Celebrations slated for the 10th anniversary include social responsibility initiatives and financial literacy campaigns.



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