Ghanaian Chronicle

New Technology Unveils To Fight Maternal Deaths

Date published: February 18, 2013

By:Masahudu Ankiilu Kunateh

Email:[email protected]


MamaYe, a campaign initiated by Evidence for Action (E4A), a multi-year programme which aims to improve maternal and newborn survival in Africa is using technology to fight maternal and newborn deaths on the continent.

According to senior officials of MamaYe, the launch of the website ‘’ would provide a digital platform for maternal and newborn health stakeholders to be educated, empowered, and united in their efforts to wage war against the canker.

The website features the latest in news, research and developments from Ghana. This is part of a continent wide campaign which will use digital and mobile phone technology to engage ordinary Ghanaians in the most important fight of all-the battle to save our mothers and babies.

The technology can help motivate and mobilize people to take direct action to respond to the maternal and newborn crisis in Ghana. Ghana, a country hails as a beacon of economic hope in Africa, 2700 women die each year from pregnancy or childbirth.

MamaYe will take advantage of the one billion mobile phone users over 167 million internet users and over 51 million Facebook subscribers estimated in Africa by 2016 to drive the campaign.

MamaYe, which is expected to be launched on 26th February by Evidence for Action is being funded by the UK Department for International Development.

The Country Director for MamaYe Ghana, Professor Adanu sated: “We all have the power and the potential to save lives as those taxi drivers who get women to clinics in time for the birth have shown, as the many who voluntarily give blood, have demonstrated”.

He continued: “MamaYe will provide the evidence, information, and tools necessary to ensure this change. And new technology will help Ghanaians to step up in ways that in the past we could only drean of”.



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