With Masahudu Ankiilu Kunateh
The government is working seriously on a Marketing bill currently before Cabinet. The bill when passed next year will boost marketing profession in the country.
It will also create an opportunity for a lot of people and school leavers to get professional qualifications and save the nation and individuals from spending colossal amounts to pay external examination fees.
The Deputy Minister of Education In-Charge of Tertiary Education, Dr. Joseph Samuel Annan disclosed this at the 21st Annual Presidential Ball and 11th closing Ceremony of the Chartered Institute of Marketing Ghana (CIMG) Executive School in Accra.
He added that the passage of the bill will give the Institute the charter for national and international recognition and for the setting-up and regulation of the Institute’s own examination and standard practice.
According to Dr. Annan, “as the Institute seeks to promote excellence and professionalism in the marketing practice, I will urge you to go a step further and be proactive in your dealings”.
He indicated that opportunity was available for the members of CIMG to tap into the knowledge hub that they were endowed with to come with useful suggestions that could help government grapple with the many challenges that face us as a people, particularly in the area of professional competencies.
The government is very keen and interested in the development of professional capabilities and national development, and for this reason will gladly support any institution that dedicated to the growth of the nation, Dr. Annan stressed.
He, therefore, called for collaboration between the government and bodies such as CIMG to build the right manpower needed by the country to propel it to the level necessary for taking on global competition.
Touching on the theme -”Global Competitiveness: A case For Cutting Edge Marketing in Ghana”, the National President of CIMG, Mrs. Josephine Okutu observed that the new dimensions that global competitiveness has assumed under the aegis of globalization, as the world is becoming increasingly interdependent for its economic progress.
Globalization, she said, has created an unlimited opportunity for free trade which calls for greater competition, not only in respect of external markets but so in the domestic markets.
This development seems to have placed the relatively weaker developing economies such as Ghana at a disadvantage, Mrs. Okutu added.
For marketers and businesses to survive, the National President advised them to arm themselves with innovative and cutting edge marketing practices underpinned by proven scientific and well-researched principles.
Mrs. Okutu further admonished them that “We marketers should also be aware that international transactions require careful planning, involving meticulous attention to global social and economic differences and or similarities in product/service, price, promotion, and distribution, as well as socio-economic and legal requirements among others”.
To this end, marketers in the current global competitiveness environment must necessarily be culturally sensitive. For instance, doing business “the French way” may be different from doing it the “Japanese or English way”, she stated.
Presenting a report on the Ghana School of Marketing and the Executive School, the Director of the school, Mr Kwabena Agyekum worried that nearly 20 years of existent the school still runs the CIM UK syllabus at the Professional Certificate, Professional Diploma and Chartered Postgraduate Diploma levels saying “we have not domesticated the marketing exams yet.