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60 winners drive home 30 cars, 30 motorbikes …as Melcom brings to an end its promo

botchway September 11, 2019


By Bernice Bessey

Sixty lucky winners have drive home thirty cars and same number of motorbikes at the just-ended ‘Melcom@30’ promotion held in Accra.

The promo started in late June this year, with many consolation prizes such as refrigerators, and mobile phones among others, been won.

At the grand finale held at the Independence Square yesterday, the Minister for Business Development, Dr Mohamed Awal, commended Melcom Group of Companies for the successes chalked over the past three decades.

According to him, it was only few businesses that can stand the test of time like Melcom, which has 45 retail shops with 2,800 employees across the country.

He said Melcom had lived the age because the Founder, Bhagwan Khubchandani, focused had on a clear vision and mindset of purpose, perseverance and good working ethics, sacrifice and customer appreciation.

Delivering a short statement as the Guest of Honour, he said: “As I have observed Melcom over the years, there are four things that I would state from the Group Chairman that I would want to share with young people – four things that had made Melcom to come this far.

“The first one was that he had a very clear vision and purpose. The Group Chairman wanted to have the biggest retail shop in Ghana, as well as in West Africa, and today, that vision has been achieved… It is the biggest business in West Africa in terms of spread. So having a clear vision, goal and purpose is very good.”

He continued: “The second thing business people have to know, especially the young ones, is to persevere. Business is not easy. You cannot do business, and you will go and sleep small and give up. Never give up on whatever you think is good. Perseverance is very important in achieving your goals. In doing business, you have to be patient… do not let that be an obstacle. Continue to get up when you sleep and continue to run. Perseverance will make you succeed.”

“The third principle that I have learnt from Melcom is you need to have good working ethics. Do not have excuses. Come to work. If you ask a customer to meet you at 3:00 pm, do not make it ‘Ghana time’, 3:15 pm or 4:00 pm. No! Have good work ethics and sacrifice.”

He explained the fourth goal as very important, which is customer appreciation, stressing that what Melcom had embarked on to award customers would give them assurance to continue to patronise goods from its shops.

“Many businesses do not grow beyond five years… I have known Melcom for the past 25 years, and today, Melcom is one of the biggest employer in the country… from my checks, it pays about GH¢150 billion, in terms of taxes every year.

“But we are not ending here. We want to urge Melcom to pay more taxes and other corporate entities to pay more taxes. We need the money as [a] government to build our infrastructure, provide free Senior High School, and support job creation for young people,” he added.

Dr Awal urged the youth to learn from these four thematic areas which have been the strength of the number one stop shop.

The Minister used the occasion to announce the Ministry’s plans to attach 40,000 students to successful businesses in the country to under study them in a programme termed ‘Work Study’.

He then assured Melcom and other corporate entities that the government would continue to create an enabling environment for them to thrive.

The deputy Minister for Trade and Industry, Carlos Ahenkorah, also commended Melcom for the contribution it had made for the past 30 years, and urged the management to improve upon the sale of goods made in Ghana.

Godwin Avenorgbo, Director of Communications of Meclom Group of Companies, said though the company started as a retail shop, it now can boost of a plastic manufacturing company, travel and tours, and others.

He promised that the company would continue to grow to satisfy the needs of its cherished customers.


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