Mobile Telecommunication Network (MTN) Ghana, as part of its digital transformation aimed at repositioning the company, and, to a larger extent, the country, in the fast-growing technological driven environment, has organised a workshop for journalists in the Eastern Regional capital, Koforidua.
The digital media training was to educate journalists on the technological and digital media space, particularly, on how to monetise digital content and channels.
Maximus Ametorgoh, a social media technologist, during a presentation, said the era where the media relied solely on content for survival was a thing of the past.
He expressed that the traditional media must monetise their channels through digitalisation, saying that digital media is easy to detect than the traditional media.
According to him, social media is progressively becoming the preferred media channel where contents, opinions and views are shared.
In view of that, he has entreated the traditional media to start engaging themselves in social media, as he believes that could save them from any menace.
In furtherance, Mr. Ametorgoh averred that it was vital for media houses to develop a mobile app to attract social media users.