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Apprise Music and Media launch maiden water sport tourism

chronicle July 23, 2019

A former Director of the Ghana Ports and Harbours Authority (GPHA), Mr. Paul Asare Ansah, has lamented over the country’s inability to develop individuals with creative minds in an effort to tap into the immense tourism potentials.

The former GPHA boss expressed this grave concern during the media launch of Adomi International River Festival, a project that aims at tapping into tourism in order to create socio-economic environment here at Senchi in the Asugyaman District.

Former GPHA Boss, Paul-Ansah

The Adomi International River Festival is a maiden water sport tourism event being organised by Apprise Music and Media, in partnership with the Asuogyaman District Assembly and Akwamu Traditional Council in Atimpoku.

The river festival is to promote water sports tourism in the country to sell the Volta Lake as the largest man-made lake in the world, and the Adomi Bridge as one of the oldest hanging bridges in West Africa.

The maiden Adomi International River Festival, which is to ultimately promote and market the Volta Lake to the world, as well as the Adomi Bridge, will start from August 7-10, 2019.

The Adomi Bridge

The festival seeks to bring together people in the music, arts and tourism sectors to serve as a platform for networking, celebrating our heritage, and promoting business growth.

The event will bring together leaders from government, traditional leaders, corporate organisations, music lovers, and travel and tourism promoters.

The festival seeks to promote water sports tourism in the country, and would include regatta, water biking, jet skiing, diving competitions, indigenous food and arts fair, music, drama, traditional dances, display of culture from the chiefs and people of Akwamuman, candle light procession, and street carnival among other exciting activities.

The Adomi Festival will feature sensational music talents from Ghana under Scratch Studios and Apprise Music, and various cultural groups within the Asougyaman District. We believe this festival creates an opportunity or platform to sell Ghana, companies, brands and other institutions.

To him, it is heartwarming that a group of young people could think through this project, and called on other youth to emulate their creative minds to help develop the tourism potentials in the country.

He was the view that if priority is given to tourism, the dividends and returns the country would derive would be in millions of dollars, more than cocoa and oil could give us, hence, the Adomi International River Festival is an initiative worthy of support.

According to him, there is a lot of money that could be made from the Volta River, and called on the traditional authority and District Assembly to identify and tap into these economic potentials to create jobs for the teeming unemployed youth in the area.

The chief of the area his majesty Odeneho Kwafo Akoto III

He disclosed that plans were far advanced for the construction of a river port, which would go a long way to open up the area and improve the economic lives of the people.

Traditional touch to the event

The Chief of the area, Odeneho Kwafo Akoto III, lauded the efforts of the organisers and called on Akwamuman to own the project and make it an enviable annual event.

The Akwamuhene stressed that until the lions tell their story, the tale of the hunter will always go about glorifying himself, hence, giving the assurance of flying on the wings of the event to tell the story of the Akwamus, such as the history of how they got the original Osu Castle keys.

Odeneho Kwafo Akoto III further stated that the event had come at the right time when the country observes the Year of Return.

He disclosed that tourism brings peace, unity and development, and it would be imperative for all and sundry to keenly participate in the event.

The organizers -Apprise media and Music

The Managing Director (MD) for Apprise Music and Media, Mr. Richard Sumang, stated that the event intends to build a music and arts village close to the Adomi Bridge to give market to artefact dealers, and to train the youth in the communities to develop their musical talents.

He humbly charged the people to support and sponsor the event to promote and market it into becoming an annual international water festival in Ghana, that will bring international divers and water sports lovers from across the world to participate in the various activities.

According to him, communities and vendors, among others, should come celebrate, have fun and experience exciting water sports competitions, and promote music, tourism, economic growth and development of the country.

Cross-section of media practitioners and other personalities at the launch

Throwing more light on the event, Mr. Sumang accentuated that there would be a candle light procession across the Adomi Bridge, as a solemn celebration to usher in the main water sports event, and street carnival in the morning to display various costumes, paintings, drama, culture, acrobatics with brass bands, music groups, and many more exiting activities from the locals and visitors

The water sports competitions in the afternoon, which would comprise diving from the Adomi Bridge into the lake, a regatta competition, jet ski competition, boat riding competition, and a musical concert in the night to climax the event, with some of Ghana finest artistes to grace the occasion.

By Isaac Akwetey-Okunor, Senchi (ikantso2012@gmail.com)

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