Manchester United have been surpassed by Real Madrid as the most valuable football brand in the world.
According to a report by Brand Finance, the Spanish giants are now worth a staggering £1.44billion after a growth of 26.9 per cent since 2018.
United is trailing behind in second place after they fell by 5.8 per cent in the last 12 months to £1.29bn.
‘The most successful club in the history of European football is finally reaping the benefits of decades of spectacular on-and-off-pitch performance,’ said Bryn Anderson, director at Brand Finance.
Liverpool are now said to be worth £1.04bn and Chelsea follow in the seventh position worth £846m.
PSG is valued at £799m whilst North London rivals Arsenal and Tottenham conclude the top 10 with the Gunners falling at £773m and Spurs adjudged to be worth £662m.