Staff of telecommunication giant MTN embarked on an event dubbed ‘Customer Outreach Day’ in the Eastern Regional capital, Koforidua, executives and other employees toured some major market centers, where they interacted with traders and business owners, as well as customers.
The MTN staff provided information to registered and potential customers on their products and services, and also solicited feedback from them.
Commenting on the Customer Outreach Day service, the General Manager of Sales for MTN Ghana, James Basintale, said: “Our customer service outreach programme is a programme that we find very important for us at MTN.
He continued: “In MTN, we value our customers so much, and the kind of premium we place on them is what has necessitated our putting in place a programme like this – that we set aside a whole day to interact with our cherished customers.
“In the course of the interaction, we get to know the challenges they have and other difficulties with the network or any of our products,” he said.
James Basintale explained the event is in line with their ‘Year of the Customer’ initiative, which seeks to make the satisfaction of their customers a priority.
He stated that the decision to visit the markets was to bring the products and services of the company to the doorsteps of the traders, and also address their issues, since most of them do not find it convenient to visit their customer care centers.
The MTN train took the opportunity of the Outreach Day to educate their customers with regards to the challenges confronting them.
“We do this, at least, twice every year. That everybody in the company goes out, but on a daily basis our team is always on the field interacting with the customers. We set aside the customers outreach day, that all of us in the company go out into the field to interrupt with the customers to help them solve their challenges,” he added.
The MTN employees provided information to customers on their products and services, solicited feedback on the network’s operations, and helped address customer’s needs.
Again, they introduced new smart phones to their customers, with the price at GH¢150.