By Bernice Bessey
The Melcom Group of Companies has opened a new branch to provide a new shopping experience for residents living within La and its catchment areas, and to reduce productive time wasted in traffic to market centres.
The La branch is the first to be opened this year, and the 39th store of the Melcom Group network nationwide.
Just like other Melcom shops elsewhere, La Melcom displays a range of assorted products from electrical appliances, gift items, and furniture to kitchen wears.
Mr. Godwin Avenorgbo, Director of Communications of the Melcom Group of Companies, delivered the opening speech to mark the inauguration ceremony last Friday.
In his speech, he indicated that the shop had been christened ‘La Melcom’ because it was in honour of the La people, who are brave warriors and a very determined people with a well-respected royalty.
“We think that providing service to the people of La and all the workers in these institutions is a worthy contribution to growing the economy,” he said.
The Communications Director added that the coast line from Tema to Accra hosts the Tema branch Melcom, then Teshie Melcom and Accra Central Melcom, and as such, La Melcom, therefore, comes to bridge the gap that exists in travel distance between Teshie Melcom and Accra Central Melcom.
“We have, therefore, succeeded in reducing travel distance to a Melcom shop for residents and workers in La, Osu, Labone, Burma Camp, Cantonments and surrounding areas,” he added.
According to him, the Group Chairman had directed that the Melcom Group invests in the upgrading of a number of existing Melcom branch shops nationwide, in order to enhance the shopping experience of their shoppers.
Mr Avenorgbo noted that other shops that did not meet the Melcom grand design sizes for display of large varieties of products under one roof would soon be operating from bigger shops with more modern facilities.
Mr Bhagwan Khubchandani, Melcom Group Chairman, also noted that Melcom’s mission was to provide a new shopping experience to where the populace lived – “that is, to the doorsteps of its customers.”
He said the establishment of the new branch would reduce stress customers go through to travel to other branches to buy products, and management was hopeful of opening its fiftieth branch by the end of next year.
He also commended the staff of Melcom for their hard work and commitment towards achieving the objectives of the company.
Nii Kpobi Tettey Tsuru III, La Mantse, who was the Special Guest of Honour for the occasion, commended the Melcom Group of Companies for its contribution towards Ghana’s socio-economic development.
Nii Tsuru III officially welcomed Melcom to the La township, and pledged to support the company in ensuring that it served the good people of La.