From Francis Owusu-Ansah, Sunyani
The Chief Executive Officer (CEO) of the National Youth Authority, (NYA), Mr. Emmanuel Sin-Nyet Asigri, has urged the youth to take advantage of digital marketing and entrepreneurship training to enrich their business skills.
He was speaking at a meeting organised by the Brong-Ahafo Regional office of the NYA to clarify some issues between the authority and 300 young people undergoing the Digital Marketing and Entrepreneurship Programme in the region.
The trainees, led by Mr. Abubakari S. Napaati, needed the clarity, which was one of the conditions for the training programme, travelling and feeding allowances, and provision of laptops for them as promised prior to the training.
They were also asked for the kind of contract they will receive from Ecobank Ghana Limited after they complete their training, as the authority had assured them. Mr. Asigri said the government initiated the programme as part of measures to reduce the level of unemployment in the country.
He said the laptops were procured to train the youth every year, and the government would rather provide them with tablets after their training to facilitate their online business.
“The laptops are to train the youth every year and not for participants. Rather, after your training, the government would provide you with tablets to facilitate your online business,” he said.
Mr. Asigri explained that even though feeding allowance was not part of the conditions for their engagement, the authority is giving each participant GH¢10 per day, and this took effect from Monday, March 12, 2018.
He said the trainees would, at the end of the training, be certified after passing an online examination. The CEO also dispelled the notion that the trainees would be engaged by Ecobank after their training.
The Digital Marketing and Entrepreneurship Programme is an ongoing nationwide training that was launched in Accra, and targeted at training 3,000 unemployed young people, between 15-35 years, to give them an opportunity to secure jobs.
At the end of their training, they are expected to be equipped with requisite technology-driven entrepreneurial skills, which will help them use the internet, especially, social media, to market products and services, and also start virtual offices.
According to the 2016 Annual Ghana Social Media Report, more than 7.9 million of Ghana’s population can be found online. The average Ghanaian spends at least three hours on the internet, making it a crucial place for entrepreneurs to sell and be seen.