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Obomenhene dreams big …builds international brand and image for Kwahu Easter Mountain Marathon

botchway March 23, 2018


Plans are far advanced by the Kwahu Traditional Council (KTC) to make the first-ever ‘Kwahu Easter Mountain Marathon,’ an internationally-accepted event, comparable to other international marathons in the world.
Speaking at the press launch, the Obomenhene, Nana Effa Opinamang III, said they want to build the brand and image of the annual event to become attractive like that of the Boston, Berlin or London marathons which have grown to become internationally-acclaimed events.
“Our dream for this marathon is to make it as big as other international events, with people all over the world coming to Kwahu to experience our mountain by racing on it.
“We also want to see winners of this marathon going on to participate in other international marathons and winning as well.
“The Kenyans have made good use of the mountains to become international icons. We also have the mountains here to unearth intentional athletes.
The Kwahu Traditional Council (KTC) has announced that the winner of the ‘Kwahu Easter Mountain Marathon’ would go home with a 32-inch colour television and a StarTimes decoder, and products from the sponsors.
The winner would also have the opportunity to participate in an international marathon later in the year.
Mr. Edward Boahene, Project Coordinator, who announced the package during the press launch of the Marathon and Community Gala, said the runner-up would take home a table-top fridge, StarTimes Decoder and products from sponsors.
He said the winner of the Community Gala, would take home a giant trophy and a set of jerseys, whilst the second and third placed teams would go home with products from the sponsors.
Mr. Boahene said the marathon was open to all without any form of registration fee, adding that participation was not limited to age, sex or geographical boundaries, and urged all to participate.
He said the aim of the competition was to give the annual festival a new image.
According to Mr. Boahene, the first runner-up would go home with a gas cooker, StarTimes Decoder and products from the sponsors, whilst the fourth to 10 placed participants would receive items such as microwaves and mobile phones among others.

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